Rethinking Retail: How the Next Generation of Shoppers Is Redefining the In-store Experience

1. 1-3. Gen Z Set to Outnumber Millennials Within the Year, Bloomberg, August 2018. Survey methodology in link.
2. 4-5. What Do Gen Z Shoppers Really Want?, National Retail Federation, March 2018.
3. 6. The Power of Gen Z Influence, Barkley, January 2018.
4. 7. The Rise of E-Commerce in the United States, Statista, May 2018.

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